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FOUNDATION
Living Nutrition
Thoughtful nourishment for everyday wellness.
THE MAJOR LIFE™ PHILOSOPHY
A better life starts with how we care every day.
LIFE is Major’s approach to everyday pet wellness — connecting thoughtful nutrition, individual needs, daily movement, and emotional well-being to support healthier, more vibrant lives.
Wellness is not one decision. It is the small choices we make for our pets, day after day.
EVERYDAY WELLNESS
The LIFE Framework
Four connected dimensions
MAJOR
LIFE
Better daily care
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INDIVIDUALITY
Individual Needs
Care shaped around the pet in front of you.
F
ACTIVITY
Fit & Fun
Movement, play, and exploration every day.
E
WELL-BEING
Environment & Emotion
Safe routines, connection, rest, and care.
THE LIFE FRAMEWORK
Four ideas. One better way to care.
LIFE brings together four everyday dimensions of pet wellness. Explore each one to see how thoughtful daily choices can support a healthier, more connected life.
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01 · LIVING NUTRITION
Nourishment is where everyday wellness begins.
Thoughtful nutrition helps create a strong foundation for daily life. We believe in making food choices easier to understand, with real ingredients and purposeful nourishment at the center.
THE IDEA
Real Ingredients
Thoughtful Nutrition
Everyday Nourishment
PUT IT INTO PRACTICE
Make nutrition choices with intention.
Look for food that fits your pet's needs, supports everyday vitality, and makes sense for your daily routine.
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02 · INDIVIDUAL NEEDS
Better care starts with seeing the individual.
No two pets are exactly alike. Age, breed, size, activity level, lifestyle, and life stage can all shape what thoughtful care looks like for the pet in front of you.
THE IDEA
Age & Life Stage
Lifestyle & Activity
Individual Differences
PUT IT INTO PRACTICE
Pay attention as needs change.
Notice changes in routine, energy, preferences, and life stage — and adjust everyday care accordingly.
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03 · FIT & FUN
Healthy lives need room to move, play, and explore.
Wellness goes beyond the bowl. Daily activity, movement, play, and mental stimulation help make everyday life more engaging and rewarding.
THE IDEA
Move
Play
Explore
Engage
PUT IT INTO PRACTICE
Make activity part of the routine.
Walk, play, sniff, explore, and create moments that keep both body and mind engaged.
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04 · ENVIRONMENT & EMOTION
Feeling safe and connected matters, too.
A supportive environment, familiar routines, meaningful connection, quality rest, and emotional security all play a role in everyday well-being.
THE IDEA
Rest
Routine
Connection
Enrichment
PUT IT INTO PRACTICE
Create space for comfort and connection.
Build routines that help your pet feel secure, supported, understood, and part of everyday family life.
NOURISH
UNDERSTAND
MOVE
CONNECT
A DAY IN LIFE
Small choices. Every day.
See how the LIFE philosophy can become part of the ordinary moments you already share — from the first meal of the day to the quiet time before bed.
Start the day with nourishment.
A thoughtful meal can become the foundation of a familiar, healthy daily rhythm. Consistency, attention, and purposeful food choices all begin with the everyday moments around the bowl.
CONSISTENCY
APPETITE
INTENTION
NOURISH
Start with the basics.
Make room to move and explore.
Walks, play, sniffing, and exploration create opportunities for both physical movement and mental engagement. Wellness is not only about what goes in the bowl.
MOVEMENT
PLAY
EXPLORATION
MOVE
Keep body and mind engaged.
Feed with attention and intention.
Every pet is different, and needs can change over time. Mealtime is a natural moment to observe appetite, preferences, energy, and the small signals that help us understand them better.
OBSERVE
ADAPT
UNDERSTAND
NOTICE
Pay attention as needs evolve.
Create time to connect and unwind.
Rest, routine, affection, and quiet time together all contribute to a sense of comfort and security. Sometimes better care is simply being present.
REST
ROUTINE
CONNECTION
CONNECT
End the day together.
THE LIFE JOURNEY
Care evolves as life changes.
The principles of LIFE can stay with your pet through every chapter. What changes is how we listen, adapt, and care as their needs evolve over time.
LIFE stays the same.
How we apply it evolves.
01
Grow.
Build healthy routines from the beginning.
Early life is a time for learning, development, and establishing everyday habits that can become part of a lifetime of thoughtful care.
FOCUS ON
Nutrition
Routine
Discovery
02
Thrive.
Support the rhythm of everyday life.
As routines settle in, everyday wellness becomes about balance — thoughtful nourishment, movement, engagement, connection, and the habits that keep life active.
FOCUS ON
Balance
Activity
Connection
03
Adapt.
Notice changes and respond with care.
Needs can shift gradually over time. Paying attention to energy, movement, preferences, and routines helps everyday care evolve alongside your pet.
FOCUS ON
Observe
Adjust
Support
04
Cherish.
Make comfort and connection count.
Later chapters can call for more patience, awareness, and adaptation — while the bond, familiar routines, and moments you share matter more than ever.
FOCUS ON
Comfort
Presence
Quality
LIFE
A LIFETIME OF CARE
Different chapters. The same promise to care better.
There is no single way to care for every pet at every age. LIFE is a reminder to keep learning, paying attention, and showing up for the pet beside you.
THE LIFE GAME
CONCEPT PREVIEW · COMING SOON
Better care, made more engaging.
The LIFE Game is our vision for turning everyday pet wellness into something easier to learn, practice, and celebrate — helping pet parents build better habits one small step at a time.
01
LEARN
Discover
Explore simple ideas about nutrition, activity, routines, and everyday wellness.
02
DO
Practice
Turn what you learn into small actions that can become part of daily life.
03
CONNECT
Share
Celebrate routines, progress, and the everyday moments you experience together.
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CELEBRATE
Keep Going
Recognize the small wins that make caring better feel meaningful and rewarding.
LIFE GAME
Coming Soon
We're exploring new ways to make pet wellness more interactive, approachable, and part of everyday life.
CONCEPT PREVIEW
9:41
MAJOR LIFE™
Today's Journey
🐾
DAILY PROGRESS
3 of 4 moments
75%
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Nourish
I
Notice
F
Move
E
Connect
TODAY'S MOMENT
Take a different route.
Give your pet something new to see, sniff, and explore today.
FIT & FUN
✓
LIFE STREAK
7 days together
⌂
Today
◇
Learn
◎
Journey
♡
Moments
01
LEARN
New wellness ideas
7
DAY STREAK
Small habits add up
GROWING BETTER LIVES, TOGETHER
A better life is built together.
Better care is shaped by everyday choices — how we nourish, move, observe, and connect with the pets who share our lives.
LIFE is our reminder that well-being is not one moment, but a rhythm built through attention, consistency, and love.
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Nourish
I
Move & Explore
F
Food With Intention
E
Connect & Unwind
THE MAJOR PROMISE
More Healthy Days. More Shared Moments.
Because a healthier life means more time to grow, play, rest, and simply be together.